Apple has finalized a $250 million settlement to resolve a class-action lawsuit challenging the marketing tactics surrounding its artificial intelligence software. The legal dispute focused on the promotion of the ‘Apple Intelligence’ suite, with plaintiffs alleging that the company misled customers regarding the capabilities and availability of these features at the time of the iPhone 16 launch.

The core of the complaint argued that promotional campaigns for the iPhone 15 and iPhone 16 series promised advanced AI functionalities that were not fully operational or were significantly delayed upon the devices’ release. Consumers claimed these marketing claims unfairly influenced purchase decisions, as many buyers sought the latest hardware specifically for software tools that were not yet accessible.

While the settlement brings an end to the litigation, Apple has not admitted to any liability or wrongdoing. The agreement provides financial compensation to U.S. customers who purchased an iPhone 15 or iPhone 16 between June 10, 2024, and March 29, 2025. Eligible claimants are expected to receive payments of up to $95 per device.

Moving forward, the company is intensifying its efforts to bolster its AI ecosystem. Plans include integrating support for third-party large language models and continuing to refine its digital assistant to remain competitive in the generative AI sector. Ongoing software updates and upcoming developer events are expected to serve as the primary vehicles for these technological advancements.