Music streaming service Deezer is set to introduce a new feature that will allow users to actively filter out artificial intelligence-generated music from their listening experience. The company announced that this toggle, designed to give users more control over their content, is anticipated to be available before the close of the year.

When activated, the new toggle will prevent AI-generated tracks, albums, and associated artists from appearing in search results on the platform. Deezer CEO Alexis Lanternier stated that the decision to implement this feature was driven by significant user demand, emphasizing the desire for listeners to focus on music created by human artists. He noted that the rapid increase in AI music submissions was a primary factor prompting the development of this filtering capability.

Deezer has been actively monitoring the influx of AI-generated music, implementing AI detection tools last year. Initially, AI-generated tracks constituted about 10% of daily uploads. However, by July of this year, this figure had surged to over 50%, with an average of 90,000 AI-generated tracks being uploaded daily. This trend highlights a growing concern within the music industry regarding the proliferation of AI-created content.

The move by Deezer follows similar actions and policy adjustments by other major music streaming platforms. Bandcamp has taken a firm stance by prohibiting AI-generated tracks altogether, while Tidal has ceased monetization for such content. Spotify, on the other hand, has opted for a more transparent approach by prominently labeling AI-assisted or generated music. Apple Music is also reportedly exploring similar labeling strategies by the end of the year, indicating a broader industry-wide discussion on managing AI’s role in music creation.

Key Takeaways

• Deezer is launching a new feature to filter out AI-generated music, responding to user demand.
• The feature will hide AI tracks, albums, and artists from search results.
• This initiative reflects a growing trend among music platforms to address the rise of AI-generated content.

Editor’s Analysis & Impact

Deezer’s proactive stance on filtering AI music positions it as a platform prioritizing human artistry and user preference. This move could resonate strongly with listeners concerned about the authenticity and origin of music, potentially attracting users from platforms with less stringent policies. The increasing volume of AI-generated tracks poses a significant challenge to the music industry’s ecosystem, impacting artists, labels, and revenue streams. Deezer’s approach, while catering to a segment of its user base, also highlights the complex ethical and creative questions surrounding AI in music. The long-term impact will depend on user adoption and how other platforms evolve their strategies in response.

Frequently Asked Questions

Q: When will Deezer's AI music filter be available?
A: Deezer expects the new feature to be available before the end of the current year.

Q: How does Deezer detect AI-generated music?
A: Deezer implemented AI-detection tooling last year and has been monitoring daily uploads. While specific technical details of their detection methods are not public, they track the percentage of AI-generated tracks uploaded to their platform.

Q: What are other music streaming services doing about AI music?
A: Other services have varied approaches. Bandcamp has banned AI tracks, Tidal has cut off monetization for them, and Spotify is labeling AI music more prominently. Apple Music is also reportedly considering labeling AI tracks.