Also, the electric vehicle startup that originated as an internal skunkworks project at Rivian, is finally preparing to fulfill its first consumer orders. After enduring several months of setbacks driven by broader supply chain disruptions, the company has confirmed that manufacturing and warehousing operations are moving forward, with deliveries scheduled to commence imminently.

The initial rollout centers on the Launch Edition of the TM-B e-bike, which carries a $4,500 retail price tag. Production units are currently en route from manufacturing facilities to domestic distribution centers, and management anticipates fulfilling all reservation commitments for this premier tier throughout the upcoming summer months. The venture initially took shape in 2022 under the leadership of Rivian CEO RJ Scaringe, who sought to expand his ecosystem of outdoor-focused electric transport before formally spinning off the enterprise with substantial venture capital backing.

Despite the enthusiasm surrounding the brand’s innovative product lineup—which includes future concepts ranging from pedal-assist cargo platforms for Amazon to autonomous delivery systems for DoorDash—the journey to market has tested consumer patience. Recent weeks saw mounting frustration within online enthusiast communities regarding communication gaps and missed deadlines. Nevertheless, with the first wave of TM-B e-bikes finally entering the logistics pipeline, Also is stepping into its next major operational phase, shifting from product development to customer fulfillment and support.

Key Takeaways

• Also is set to begin shipping its $4,500 Launch Edition TM-B e-bike following months of supply chain-related delays.
• The startup, which spun out from Rivian in 2025, plans to fulfill all initial Launch Edition orders over the summer.
• Beyond consumer e-bikes, Also has broader ambitions to develop commercial cargo vehicles and autonomous delivery units for major partners.

Editor’s Analysis & Impact

The commercial launch of Also’s TM-B e-bike represents a critical test for a company attempting to carve out a premium niche in the competitive micromobility market. Born out of Rivian’s ecosystem, Also benefits from high-profile pedigree and strong venture backing, but it faces the classic hardware startup hurdle: translating ambitious design concepts into reliable mass-manufacturing and seamless logistics. The supply chain constraints that pushed back their initial spring launch underscore the vulnerability of hardware startups to global component shortages. Furthermore, managing early customer friction will be vital for brand retention. If Also successfully executes this delivery wave, it could validate its broader commercial roadmap—including lucrative enterprise partnerships with Amazon and DoorDash—and cement its position as a serious player in the next generation of urban and outdoor electric mobility.

Frequently Asked Questions

Q: What is the price of the Also TM-B Launch Edition e-bike?
A: The Launch Edition of the TM-B e-bike retails for $4,500.

Q: Why were the e-bike shipments delayed?
A: The delays were caused by stress on global supply chains, specifically industry-wide spikes in demand for raw materials and electronic components.

Q: What is Also's connection to Rivian?
A: Also began in 2022 as an internal skunkworks project within Rivian before being spun off into its own independent company in March 2025.