Carvana Reimagines New Car Sales with Online-First, ‘Playground’ Dealership Model
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Carvana Reimagines New Car Sales with Online-First, ‘Playground’ Dealership Model

Carvana, a company renowned for its online used car sales, is venturing into the new vehicle market with an innovative strategy that transforms traditional dealerships into interactive ‘playgrounds’ and test-drive centers, all while maintaining an online-first purchasing experience. The company is piloting this approach at a Dallas location, which deviates significantly from the conventional franchised […]