Amazon debuts Masters coverage, becoming the golf tournament's fourth-ever media partner

Amazon Prime Video will have two hours of exclusive Masters golf tournament coverage, from 1-3 p.m. ET, on Thursday and Friday.

Amazon will not have any tie-ins with its e-commerce business during the broadcast. Rather, it will adhere by the Masters’ strict broadcasting rules. This also touches on aspects of bull market.

Amazon is only the fourth media partner in Masters history, joining CBS, USA Network and ESPN.

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