The Digital Shift: How Influencers Are Forcing Transparency in India’s Food Market
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The Digital Shift: How Influencers Are Forcing Transparency in India’s Food Market

India’s food and beverage industry is undergoing a structural transformation as social media content creators replace traditional celebrity endorsements as the primary influencers of consumer behavior. These digital voices have effectively become industry watchdogs, utilizing their platforms to analyze ingredient lists and demand accountability from major corporations. This movement toward community-driven verification has stripped away […]