Snapchat Transforms Advertising with Conversational AI Agents
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Snapchat Transforms Advertising with Conversational AI Agents

Snapchat is fundamentally altering its advertising landscape by rolling out AI-powered Sponsored Snaps. This innovative format shifts the paradigm from traditional, static advertisements to dynamic, two-way interactions, allowing users to engage directly with brand-operated AI agents within the app’s primary Chat tab. By facilitating real-time conversations, the platform enables users to ask questions, receive tailored […]

Scholly Founder Sues Sallie Mae Over Alleged Data Misuse and Retaliation
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Scholly Founder Sues Sallie Mae Over Alleged Data Misuse and Retaliation

Chris Gray, the entrepreneur behind the scholarship-matching platform Scholly, has launched a significant legal challenge against Sallie Mae following the 2023 acquisition of his company. In a lawsuit filed in Delaware Superior Court, alongside a whistleblower complaint submitted to the Securities and Exchange Commission, Gray alleges that the student loan giant engaged in the unauthorized […]

Australia Proposes Revenue Levy on Tech Giants to Bolster Local Journalism
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Australia Proposes Revenue Levy on Tech Giants to Bolster Local Journalism

The Australian government has unveiled draft legislation designed to secure long-term financial support for the domestic news industry by mandating contributions from major technology platforms. Under the proposed News Bargaining Incentive (NBI), companies such as Meta, Google, and TikTok would be required to compensate local media outlets for the journalism they aggregate or distribute. If […]