DoorDash has introduced a robust set of artificial intelligence tools designed to simplify the merchant experience, ranging from faster platform onboarding to advanced visual marketing capabilities. The new onboarding system allows business owners to simply link their existing websites, enabling the platform to automatically pull essential data such as operating hours, menu items, and imagery to generate a professional listing in minutes. Merchants retain full editorial control to review and refine this information before the store goes live.

Visual appeal is a major focus of the update, with new AI-driven photo editing tools now available. Features such as ‘AI Retouch’ and ‘AI Replate’ allow restaurant owners to sharpen images, adjust lighting, and swap out backgrounds to ensure dishes look professionally curated without requiring expensive photography equipment. Additionally, the platform has overhauled its video library, allowing merchants to tag specific menu items within videos, creating a direct path for customers to order while tracking engagement metrics like views and video-driven sales.

Beyond visual enhancements, DoorDash is expanding its commerce platform to include website generation. Owners can now automatically create a standalone business website using the content already stored on their DoorDash profile. Early testing of this feature indicated a significant boost in efficiency, with participating merchants seeing an average 10% increase in order conversion rates.

To further assist with growth, the company has integrated a marketing campaign builder. This tool automates the creation of promotional content and streamlines email outreach and scheduling, allowing restaurant staff to spend less time on administration and more time on food preparation and customer service. These updates underscore a broader industry shift toward reducing technical friction for small and mid-sized businesses.