WeRoad, a Milan-based travel platform specializing in group experiences, has successfully closed a $58 million Series C funding round led by Airbnb. This latest capital injection brings the company’s total funding to approximately $100 million, providing the necessary resources to fuel its entry into the North American market. The company plans to establish its U.S. presence by launching in Austin, Texas, before scaling to additional cities.

Founded by Paolo De Nadai, Fabio Bin, and Erika De Santi, WeRoad aims to solve the growing challenge of social isolation among Millennials and Gen Z. By focusing on shared interests and age-appropriate group dynamics, the platform differentiates itself from traditional tour operators. Instead of relying on conventional destination guides, the company utilizes ‘group leaders’—peers who facilitate social interaction and manage group cohesion. This model has proven effective, with the company reporting that 60% of its travelers return for subsequent trips.

Beyond international travel, the company is diversifying its offerings through WeMeet, an application designed to foster local, in-person connections. The app hosts a variety of community events, including fitness classes, social dinners, and hobby-based gatherings. With over 150,000 downloads and 50,000 participants in its inaugural year, WeMeet is expected to serve as a cornerstone for the company’s U.S. growth strategy, helping to build local communities before rolling out its full travel itineraries.

Financially, the startup is showing strong momentum, reporting €130 million in revenue for 2025, a 30% increase over the previous year. Having served over 300,000 customers since its 2017 inception, the company is positioning itself as a leader in the ‘IRL economy,’ a burgeoning sector of the tech industry dedicated to monetizing offline interactions and combating the loneliness epidemic through structured, real-world experiences.