Lamborghini CEO Stephan Winkelmann has reaffirmed the automaker’s strategic decision to prioritize plug-in hybrid electric vehicles (PHEVs) over a full transition to all-electric models. This stance comes as the luxury automotive sector faces growing scrutiny regarding the speed of electrification, particularly following the controversial debut of Ferrari’s first all-electric model, the Luce.

Winkelmann explained that the decision to move away from all-electric projects, such as the Lanzador and an electric version of the Urus SUV, was driven by market observations. He noted that the acceptance rate for fully electric vehicles among their specific customer base has not shown the expected upward trend. By focusing on plug-in hybrids, Lamborghini aims to balance innovation with the performance expectations of its clientele, rather than implementing technology for its own sake.

The debate highlights a growing divide in the supercar industry. Ferrari’s recent unveiling of the Luce has met with significant resistance from investors and enthusiasts alike. The vehicle, which features a design by former Apple executive Jony Ive, has faced criticism for its departure from traditional Ferrari aesthetics. This backlash has impacted Ferrari’s market value, with shares seeing notable declines following the announcement.

Lamborghini, which operates under the Volkswagen Group, is part of a broader trend of global automakers recalibrating their electric vehicle investments in response to fluctuating demand. While the industry continues to move toward sustainability, the luxury segment appears to be navigating a complex transition where brand identity and engine heritage remain central to consumer loyalty.