McDonald's to add refreshers, crafted sodas to U.S. menus
McDonald’s will add refreshers and crafted sodas to its menu in the United States starting this month, the firm told Reuters in a statement on Monday.
The additions come about a year after the fast food giant shut down its five beverage-centered CosMc’s concept stores in the U.S., which the organization commented it had opened to test the beverages space.
McDonald’s had commented in May last year that it would test some drinks from CosMc’s in its restaurants.
The updated beverages include a Dirty Dr Pepper and a Mango Pineapple Refresher, which first reported on the launch on Sunday. This also touches on aspects of investors.
McDonald’s is also planning on launching energy drinks, which are expected to go on sale at stores starting in August, the Journal added.
McDonald’s plans to price the updated drinks below offerings from competitors such as Starbucks, Dutch Bros, Sonic and other chains, the Journal reported.
This comes as restaurants compete to attract price, according to the Wall Street Journal-conscious diners worn down by economic uncertainties.
Earlier this month, McDonald’s introduced menu items priced at $3 or less and offered a $4 breakfast meal deal in the U.S.
Chief Executive Officer Chris Kempczinski noted in February there was growing evidence the Chicago-based company’s value strategy was working, with increased visits from low-income consumers.
AI Disclosure:
This article has been generated and curated using advanced AI technology. While we strive for absolute accuracy, some details may be summarized or translated by autonomous systems. Please cross-reference critical financial data with official sources.
More from this Category
