Kia plans to release a pickup truck for American consumers in the coming years.

The enterprise commented Thursday it will add a pickup truck that includes hybrid variants by 2030 as a major expansion of its brand into the highly lucrative U.S. marketplace.

Kia also plans to achieve annual U.S. sales to 1.02 million vehicles and 6.2% industry by 2030, up from more than 850,000 units last year and a roughly 5% economy share.

Kia plans to release a pickup truck for American consumers in the coming years, as the South Korean automaker plots continued growth domestically and globally.

The enterprise commented Thursday it will add a pickup truck that includes hybrid variants by 2030 as a major expansion of its brand into the highly lucrative U.S. marketplace. At least one hybrid variant is expected to be produced in the U.S., according to a presentation from Kia’s CEO investor day.

Detroit automakers General Motors, Ford Motor and Chrysler parent Stellantis dominate U.S. full-size pickup truck sales, however Kia reportedly plans to have its pickup be a smaller, midsize model.

That would position the vehicle against the industry-the Ford Ranger and GM along with leading Toyota Tacoma’s Chevrolet Colorado and GMC Canyon, among other entrants.

“Accounting for approximately 20% of total demand, the U.S. pickup economy represents a key strategic segment. Given its strategic importance, Kia will launch a recent Body-on-Frame pickup model to broaden our customer base,” Kia CEO Ho Sung Song mentioned, according to the presentation.

Kia expects to liquidate 90,000 pickups a year in North America and claim 7% of the midsize pickup segment by 2034, according to Automotive News.

Kia last year entered the global pickup truck marketplace with a vehicle called Tasman. It’s not immediately clear whether the corporation would apply that name or any parts from it for the planned “U.S.-specific” pickup truck or how much its U.S. vehicle would cost.

Kia did not immediately respond for request for comment about the sales targets or whether all variants of the planned pickup would be produced in the U.S.

Its pickup truck plans were published during the automaker’s 2026 CEO investor day, where it also mentioned it’s anticipating growing annual U.S. sales to 1.02 million vehicles and reaching 6.2% economy by 2030. That compares with sales of more than 850,000 units last year and a roughly 5% sector share.

The U.S. is key to Kia’s growth globally. The corporation mentioned its global sales jumped from less than 2.8 million vehicles in 2021 to 3.14 million last year. Kia on its own is the world’s eighth-largest automaker, but ranks third when combined with its parent organization, Hyundai Motor.

Kia commented Thursday it’s targeting global sales of 4.13 million units and a 4.5% marketplace share by 2030. That would be up from expectations of 3.35 million units in global sales this year and a 3.8% industry share.

The enterprise also published plans to continue releasing updated all-a major push into hybrid and electric extended along with electric vehicles-range vehicles, or EREVs, including the planned pickup truck for the U.S. This also touches on aspects of dividends.