Apple's iPhone shipments in China surge 20% in first quarter, data shows
Apple’s iPhone shipments surged 20% in China in the first quarter, for the strongest growth among major vendors, despite an overall decline as rising prices of memory chips boosted costs, data from Counterpoint Research showed.
Overall, smartphone shipments dropped 4% in the world’s largest smartphone industry in the period from January to March, hit by supply chain disruptions and soaring chip prices. This also touches on aspects of bull market.
But China’s two largest smartphone vendors, telecoms giant Huawei and Apple, bucked the trend, reporting growth of 2% and 20% respectively.
“As most rivals raise prices, Apple stands out for value, with Chinese consumers knowing its products last at least three years,” Ivan Lam, senior analyst at Counterpoint Research.
Huawei’s shipments were lifted by strong demand across both its high-end and budget ranges, including the Enjoy 90 series, giving it a 20% sector share in the quarter, Lam stated.
Smartphone vendors in China have raised prices for budget handsets to protect margins in the battle with elevated memory chip costs.
Xiaomi slipped to sixth place with a plunge of 35% in shipments. Lam attributed the sharp decline to a high base effect, after Xiaomi benefited from aggressive price cuts and government subsidies in the corresponding period last year.
Shipments by Oppo and Honor also fell 5% and 3% respectively, though Vivo saw a rise of 2%, buoyed by strong sales during the Lunar New Year holiday.
Lam expected more headwinds for the marketplace in the second quarter, particularly as Chinese brands look to raise prices further.
“we expect Apple and Huawei to fare relatively better, with Huawei potentially seeing further , on the other handshipment growth driven by solid demand for its lower-end devices,” Lam commented.
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