Indian home services startup Pronto has achieved a significant milestone, reaching a $200 million valuation following a fresh $20 million investment from Silicon Valley investor Lachy Groom. This capital injection, which serves as an extension of the company’s Series B funding round, has effectively doubled the startup’s market value in just over two months. The deal underscores the growing appetite among global investors for India’s expanding on-demand labor markets.

Led by 24-year-old founder Anjali Sardana, Pronto is working to modernize and organize India’s highly fragmented domestic workforce. The platform connects urban consumers with reliable services for essential household tasks, including cleaning and general maintenance. Groom highlighted the startup’s exceptional operational discipline, noting that the team’s performance sets a high standard within the sector. The new funds are earmarked for scaling the company’s infrastructure to keep pace with rapidly increasing consumer demand.

The investment comes at a time of explosive growth for the Indian home services industry, which is projected to be worth as much as $18 billion by the end of the decade. While Pronto faces stiff competition from established players such as Snabbit and Urban Company’s InstaHelp, its growth trajectory remains aggressive. The company has reported a significant surge in daily bookings, climbing from 18,000 to 26,000 in a single month, driven by a strategy aimed at making on-demand services a daily habit for urban residents.

Despite its success, Pronto faces the logistical challenge of scaling its workforce to meet demand. The company has already expanded its network of service providers from 1,440 in January to more than 6,500 currently. As Anjali Sardana steers the company through this high-growth period, the focus remains on managing capacity and maintaining high service quality to secure a dominant position in an increasingly competitive and capital-intensive market.