Truecaller has officially entered the eSIM market, launching a new service tailored for international travelers. This strategic expansion is designed to diversify the company’s revenue streams as it faces a significant downturn in traditional advertising income. By integrating connectivity solutions directly into its existing platform, the company aims to leverage its massive global user base to gain a competitive edge in the crowded travel data sector.

The new eSIM offering provides a variety of data packages, ranging from 1 GB for a week to 20 GB for a month. The service is currently rolling out across 29 countries, including major markets in Europe, North America, and parts of Africa and Asia. Notably, India—the company’s largest market—is excluded from the initial launch, likely due to complex local telecommunications regulations that have previously impacted other eSIM providers.

To power this new venture, Truecaller has partnered with connectivity provider Telna and software firm Telness Tech. While the market for travel eSIMs has become increasingly competitive with the presence of established players like Airalo and Saily, leadership remains confident that their existing ecosystem of over 500 million monthly active users will facilitate rapid adoption. This move comes on the heels of a challenging financial period for the company, which recently reported a 27% drop in net sales and a 44% decline in ad revenue, leading to internal restructuring and a renewed focus on subscription-based services.