Fresha, a prominent marketplace for beauty and wellness bookings, has officially achieved a valuation exceeding $1 billion following a fresh $80 million investment. The capital injection was led by KKR’s Next Generation Technology Growth fund, signaling strong investor confidence in the company’s established business model and its potential for continued global expansion.

Since its inception in 2015, the London-based firm has experienced rapid growth, evolving from a niche scheduling tool into a massive industry player. The platform currently supports over 140,000 businesses, facilitating more than 35 million appointments every month. With an annual volume surpassing one billion bookings, Fresha has solidified its position as a leader in the global scheduling software market.

Having secured a total of $285 million in funding to date, the company plans to utilize these latest resources to accelerate its international footprint. Furthermore, leadership has indicated that a significant portion of the investment will be directed toward the research and development of new artificial intelligence features designed to enhance the user experience for both service providers and their clients.